I started my first cold-calling job in 2018 and I was awful at it. So I got in earlier and left later than everyone else, until I was the best on the team. Within a year I was an AE. I made President's Club twice, and in my third year closed a six-figure deal, the biggest the company had ever done.

After four years I left to build my own business and raised over £6m. Now, after a break, I'm back in sales as a founding AE.

Sales has changed. I have far more information than I used to and less time to make sense of it, and AI gives me the answer before I've thought it through. This is where I slow down and write it up: what happened today, what I learned, and what I'd do differently. Mostly it's for me, as a record of what we've done.